See My Work

Liz Perry Professional Portfolio 2022

Copywriting is about so much more than just writing. It’s research, SEO, UX, and all the tiny nuances that can make a big difference in driving brand awareness or getting those leads. But you came here to see the end product, so here it is!

Video Scripts

Medicare Agent Recruiting Promo
Attracted 1200 recruits (150% of goal)

About WoodmenLife

Medicare Annual Enrollment Explainer
https://vimeo.com/638834624

Whole vs. Term Life Insurance
https://www.youtube.com/shorts/5G6EcUnRoWo


Emails

New Medicare Eligibility

Medicare Annual Enrollment Period

C-STEM Monthly Newsletter
Increased open rate from 16% to average of 31%


Paid Social

Medicare Facebook Ads


Landing Pages

Medicare Enrollment Countdown

2022 Medicare Enrollment

General Lead Form
https://www.woodmenlife.org/getstarted/

Family Term Insurance
https://www.woodmenlife.org/landing/family-term-a/


SMS

Health IQ could help you find better coverage for less. Let’s talk NOW about those Medicare options you asked about. (XXX) XXX-XXXX Txt STOP to opt out.

Don’t limit your Medicare options. Health IQ can shop the market for you. You could even save money. (XXX) XXX-XXXX Txt STOP to opt out.

At Health IQ, our mission is to find you better rates on health insurance. Let’s discuss your Medicare options. (XXX) XXX-XXXX Txt STOP to opt out.

Need dental? Drug coverage? Find ALL the Medicare benefits you deserve. Talk to a Health IQ licensed insurance agent: (800) 000-0000 Txt STOP to opt out

1-Work with HealthIQ to find a Medicare plan that could help you spend less 2-Celebrate 65! You earned it. medicare.healthiq.com/celebrate-65 Txt STOP to optout


Branding

Company About Page
https://www.woodmenlife.org/about

CheckMyHealthRecord.Com “Why” Page
https://checkmyhealthrecord.com/why-check


Blogs

Alumni Profile
https://news.bellevue.edu/keipper-creates-new-future-with-mba-at-58/

Career Advice/Recruiting
https://blog.woodmenlife.org/find-a-career-that-celebrates-your-background

Community Profile
Picked up by several other sources
https://news.bellevue.edu/educational-partnership-strengthens-healthcare-for-rural-community/

Veggie Every Day
Design, content, layout, SEO
http://www.veggieeveryday.com


Product Pages

Indexed Universal Life Insurance
https://www.woodmenlife.org/insurance/life-insurance/universal-life/indexed-universal-life/

Annuities
https://www.woodmenlife.org/retirement/