See My Work

Liz Perry Professional Portfolio

Copywriting is about so much more than just writing. It’s research, SEO, UX, and all the tiny nuances that can make a big difference in driving brand awareness or getting those leads.

App Content


CEO Ghost Writing
Why the Number of Students in Special Education Has Doubled

Community Profile
Picked up by several other sources

Faculty Profile
Growth & positive outcomes in cybersecurity (

Alumni Profile

Career Advice/Recruiting

Veggie Every Day
Design, content, layout, SEO


Company About Page


Cobranded Email Campaign Strategy

Medicare Enrollment Campaign

Medicare Annual Enrollment Period

C-STEM Monthly Newsletter
Increased open rate from 16% to average of 31%

Landing Pages

Medicare Enrollment Countdown

2022 Medicare Enrollment

Family Term Insurance

General Lead Form

Paid Social

Medicare Facebook Ads


SaaS Product Flyer

SMS Text Messaging

Health IQ could help you find better coverage for less. Let’s talk NOW about those Medicare options you asked about. (XXX) XXX-XXXX Txt STOP to opt out.

Don’t limit your Medicare options. Health IQ can shop the market for you. You could even save money. (XXX) XXX-XXXX Txt STOP to opt out.

At Health IQ, our mission is to find you better rates on health insurance. Let’s discuss your Medicare options. (XXX) XXX-XXXX Txt STOP to opt out.

Need dental? Drug coverage? Find ALL the Medicare benefits you deserve. Talk to a Health IQ licensed insurance agent: (800) 000-0000 Txt STOP to opt out

1-Work with HealthIQ to find a Medicare plan that could help you spend less 2-Celebrate 65! You earned it. Txt STOP to optout

Long-Form Content

Innovation Challenge Guide for Participants

2022 Annual Report

Product Pages

Indexed Universal Life Insurance


UX Content

Screen Optimization to Increase Conversion

Screen Optimization to Product Selection on Multi-Product Platform

Video Scripts

Medicare Agent Recruiting Promo
Attracted 1200 recruits (150% of goal)

About WoodmenLife

Medicare Annual Enrollment Explainer

Whole vs. Term Life Insurance