Liz Perry Professional Portfolio
Copywriting is about so much more than just writing. It’s research, SEO, UX, and all the tiny nuances that can make a big difference in driving brand awareness or getting those leads.
App Content
Blogs
CEO Ghost Writing
Why the Number of Students in Special Education Has Doubled
Community Profile
Picked up by several other sources
https://news.bellevue.edu/educational-partnership-strengthens-healthcare-for-rural-community/
Faculty Profile
Growth & positive outcomes in cybersecurity (bellevue.edu)
Alumni Profile
https://news.bellevue.edu/keipper-creates-new-future-with-mba-at-58/
Career Advice/Recruiting
https://blog.woodmenlife.org/find-a-career-that-celebrates-your-background
Veggie Every Day
Design, content, layout, SEO
https://www.veggieeveryday.com
Branding
Company About Page
https://www.woodmenlife.org/about
Cobranded Email Campaign Strategy
Medicare Enrollment Campaign
Medicare Annual Enrollment Period
C-STEM Monthly Newsletter
Increased open rate from 16% to average of 31%
Landing Pages
Medicare Enrollment Countdown
2022 Medicare Enrollment
Family Term Insurance
https://www.woodmenlife.org/landing/family-term-a/
General Lead Form
https://www.woodmenlife.org/getstarted/
Paid Social
Medicare Facebook Ads
SaaS Product Flyer
SMS Text Messaging
Health IQ could help you find better coverage for less. Let’s talk NOW about those Medicare options you asked about. (XXX) XXX-XXXX Txt STOP to opt out.
Don’t limit your Medicare options. Health IQ can shop the market for you. You could even save money. (XXX) XXX-XXXX Txt STOP to opt out.
At Health IQ, our mission is to find you better rates on health insurance. Let’s discuss your Medicare options. (XXX) XXX-XXXX Txt STOP to opt out.
Need dental? Drug coverage? Find ALL the Medicare benefits you deserve. Talk to a Health IQ licensed insurance agent: (800) 000-0000 Txt STOP to opt out
1-Work with HealthIQ to find a Medicare plan that could help you spend less 2-Celebrate 65! You earned it. medicare.healthiq.com/celebrate-65 Txt STOP to optout
Long-Form Content
Innovation Challenge Guide for Participants
2022 Annual Report
cstem.org/wp-content/uploads/2023/04/2022-C-STEM-Annual-Report.pdf
Product Pages
Indexed Universal Life Insurance
https://www.woodmenlife.org/insurance/life-insurance/universal-life/indexed-universal-life/
Annuities
https://www.woodmenlife.org/retirement/
UX Content
Screen Optimization to Increase Conversion
Screen Optimization to Product Selection on Multi-Product Platform
Video Scripts
Medicare Agent Recruiting Promo
Attracted 1200 recruits (150% of goal)
About WoodmenLife
Medicare Annual Enrollment Explainer
https://vimeo.com/638834624
Whole vs. Term Life Insurance
https://www.youtube.com/shorts/5G6EcUnRoWo