Liz Perry Professional Portfolio 2022
Copywriting is about so much more than just writing. It’s research, SEO, UX, and all the tiny nuances that can make a big difference in driving brand awareness or getting those leads. But you came here to see the end product, so here it is!
Video Scripts
Medicare Agent Recruiting Promo
Attracted 1200 recruits (150% of goal)
About WoodmenLife
Medicare Annual Enrollment Explainer
https://vimeo.com/638834624
Whole vs. Term Life Insurance
https://www.youtube.com/shorts/5G6EcUnRoWo
Emails
New Medicare Eligibility
Medicare Annual Enrollment Period
C-STEM Monthly Newsletter
Increased open rate from 16% to average of 31%
Paid Social
Medicare Facebook Ads
Landing Pages
Medicare Enrollment Countdown
2022 Medicare Enrollment
General Lead Form
https://www.woodmenlife.org/getstarted/
Family Term Insurance
https://www.woodmenlife.org/landing/family-term-a/
SMS
Health IQ could help you find better coverage for less. Let’s talk NOW about those Medicare options you asked about. (XXX) XXX-XXXX Txt STOP to opt out.
Don’t limit your Medicare options. Health IQ can shop the market for you. You could even save money. (XXX) XXX-XXXX Txt STOP to opt out.
At Health IQ, our mission is to find you better rates on health insurance. Let’s discuss your Medicare options. (XXX) XXX-XXXX Txt STOP to opt out.
Need dental? Drug coverage? Find ALL the Medicare benefits you deserve. Talk to a Health IQ licensed insurance agent: (800) 000-0000 Txt STOP to opt out
1-Work with HealthIQ to find a Medicare plan that could help you spend less 2-Celebrate 65! You earned it. medicare.healthiq.com/celebrate-65 Txt STOP to optout
Branding
Company About Page
https://www.woodmenlife.org/about
CheckMyHealthRecord.Com “Why” Page
https://checkmyhealthrecord.com/why-check
Blogs
Alumni Profile
https://news.bellevue.edu/keipper-creates-new-future-with-mba-at-58/
Career Advice/Recruiting
https://blog.woodmenlife.org/find-a-career-that-celebrates-your-background
Community Profile
Picked up by several other sources
https://news.bellevue.edu/educational-partnership-strengthens-healthcare-for-rural-community/
Veggie Every Day
Design, content, layout, SEO
http://www.veggieeveryday.com
Product Pages
Indexed Universal Life Insurance
https://www.woodmenlife.org/insurance/life-insurance/universal-life/indexed-universal-life/